exactly just How Robyn Exton grew popular lesbian dating app Her. These are outside links and certainly will start in a new screen

exactly just How Robyn Exton grew popular lesbian dating app Her. These are outside links and certainly will start in a new screen

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Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, too little money for marketing designed she’d head to nightclubs armed with containers of spirits.

” when you look at the days that are early’d visit nightclubs having a container of sambuca in a single hand, and tequila when you look at the other, and encourage girls to download the application in substitution for a go, ” states the 29-year-old.

Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing beyond your toilets that are portable out wc paper with leaflets advertising the application.

It was back in 2013, and Ms Exton’s inexpensive, but revolutionary, approach to advertising soon saw individual figures increase steadily, then further gaining traction many thanks to good recommendations.

Started in London, however with its headquarters moving to San Francisco this past year in purchase to be nearer to US investors, also to be when you look at the dense for the burgeoning social networking scene, the Her software now has one or more million feminine users throughout the world. [Read more…]